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In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.

• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry
you feel?
• How much would you eat if your soup bowl secretly
refilled itself?
• What does your favorite comfort food really say
about you?
• Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.

• Sales Rank: #1752054 in Books
• Published on: 2006-10-17
• Released on: 2006-10-17
• Ingredients: Example Ingredients
• Formats: Abridged, Audiobook
• Original language: English
• Number of items: 5
• Dimensions: 6.20" h x 1.01" w x 5.59" l, .40 pounds
• Running time: 330 minutes
• Binding: Audio CD

From Publishers Weekly
According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally "bottomless," but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, "try to be the last person to start eating." Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen. (Oct.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Anyone who's tried to follow a strict eating regimen knows how futile it sometimes seems. Nutritional science and marketing professor Wansink explores some of the psychological aspects of overeating to explain why we in fact consume more than we believe we do. He advocates weight-loss diets that cut calories by cutting overall consumption, instead of draconian elimination of intake. Wansink finds the greatest value in retraining one's mind and its perceptions by devices such as making sure one's plate contains at least half vegetables or salad. He suggests that a dieter will automatically eat less in social situations by being the last to start eating and the first to finish. He assesses the dangers of food shopping in bulk-portion stores, where customers are virtually begged to overconsume. Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss. A useful appendix arranges different popular diets in tables along with their advantages and disadvantages. Mark Knoblauch
Copyright � American Library Association. All rights reserved

Review
“[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously.”—Boston Herald

"Entertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads."—Publishers Weekly


From the Hardcover edition.

Most helpful customer reviews

10 of 11 people found the following review helpful.
How "Mindless Eating" CHANGED MY LIFE – or My Eating Habits, anyway.
By Jeffrey Mardis | Author & Publisher
My genetics are pretty good, so I've never been a "dieting" type person. I've never really watched my weight. And until recently, I had never really attempted to diet at all. But, after already being overweight by about 15 or so pounds, and then gaining an extra 30-some pounds due to doctor-prescribed, drug-induced steroids, I finally had arrived at the point to where I needed to lose (NOTE: At my heaviest, I weighed 192 lbs. – that's borderline "obese" for a man of my height (5' 8"). By the time I started my diet I weighed 183 lbs).

Due to my health, I'm not able to do any real meaningful exercise that can contribute towards any significant calories-burned. So, after doing a little research, I discovered that a PORTION-CONTROL-ONLY type diet would probably work best. After committing to such a diet (June 2015), I found MINDLESS EATING on Amazon. Although not technically a "dieting" book, but more like a book on the science behind food marketing and WHY we eat, it was exactly what I needed. I picked it up about six weeks after my diet had started. Since that time, I have steadily lost 3.5 to 4 pounds a month. That's a slow loss, but it's a healthy loss.

As of this review (Feb. 1, 2016), I have lost 27 lbs. in the last 7 months, and I'm well on my way to hitting the perfect weight range for my age, height and physical-makeup. I credit MINDLESS EATING for giving me the mental boost and an assurance that dieting WITHOUT EXERCISE, and dieting WITHOUT GIVING UP THE FOODS YOU LOVE, is really possible – I am living proof.

If you're new to dieting, have decent weight genetics, are in a position to where you're not able to exercise, and want an easy, fun-filled, no-nonsense, common sense read, then I believe that MINDLESS EATING is for you. Thank you, Mr. Wansink, for writing this book!

UPDATE: My diet which used MINDLESS EATING as a guide to losing weight officially ended around May 1, 2016. I now weigh 143 lbs., with a total 11-month loss of 40 lbs. That's right, I lost a total of 40 POUNDS IN 11 MONTHS with NO EXERCISE and NO EATING OF FOODS I DIDN'T WANT TO EAT. Imagine losing 40 pounds in less than a year, eating only the foods you love. One short year from now you can be looking back at yourself and thinking – that didn't take so long!

I am now maintaining my weight with the lessons I've learned (many from this book), and plan on using these lesson as way to always maintain the ideal weight for my particular body height and makeup. If I can do it, YOU CAN DO IT!

5-STARS Highly Recommended!

1 of 1 people found the following review helpful.
A good read, but nothing groundbreaking
By Jonathan
There are a lot of books out there about changing habits, improving your life and restructuring things so that you'll be able to control your impulses and urges better. I liked Wansink's style of writing, his anecdotes and the numerous studies that he's done. He is pretty much the definitive expert on consumer behavior, and a lot of books ("Power of Habit", "Switch", "Willpower", etc.) make references to his work.
There's nothing terribly new, although I think this guy was probably the originator of a lot of the progression towards self-help and changing your life books. His stories are quite interesting, but I think it's still not quite so clear how you would go about putting his ideas into practice.
Wansink suggests that we make small changes into our lives, a 100-200 calorie reduction from our diet so that we gradually lose weight without even knowing it. The problem with that is that often 100-200 calories will pop up to take place of the eliminated calorie threat. It's like the Lernaean Hydra--cut off one head and more temptations come in.
I would recommend this book as good general reading, but don't expect it to change your life.

6 of 6 people found the following review helpful.
Life changing insights.
By Rick Ransier
I read the Kindle version of this book during lunchbreaks at McDonald's over a period of a few weeks.

Although not a diet book per se, I used the understandings I gained from this book to lose 15 pounds in three months without changing my activity level, only by cutting back on my unnoticed overeating.

Painless way to get back to a better weight, and may provide further incentive to move forward with other changes based upon the empowering feeling of success.

I explained some of what I learned from this book to my wife and she has lost ten pounds WITHOUT READING THE BOOK! It was startling to learn the effect of "one more cookie" or a daily Mocha Frappe when added to an already over-rich calorie count.

The stark contrast between the time required on a treadmill to burn 150 calories compared to the time it takes to eat a 300 calorie glazed donut or add a chocolate milkshake to the burger and fries was the turning point.

A purely informative book, no agenda beyond giving you food for thought. (sorry). Highly recommended.

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[L799.Ebook] Download Long Cases for the Final FRCR 2B (Oxford Specialty Training), by Rebecca Hanlon, John Curtis, Hulya Wieshmann, David White, Caren Landes,

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This comprehensive revision book contains 42 practice long cases, to help radiology trainees revise for and succeed at the Final FRCR Part 2B examination.

Each case is presented as it would appear in the exam, with a selection of high quality imaging and clinical details, followed by a separate model answer section, formatted in line with the Royal College guidance notes. Each case also comes with key points explaining the answer and a further reading list. Written by a highly-qualified team of authors, with a wealth of clinical, teaching and exam experience, the book also contains essential hints and tips on exam technique to help radiology trainees pass this final hurdle.

• Sales Rank: #2605382 in Books
• Published on: 2011-10-01
• Original language: English
• Number of items: 1
• Dimensions: 6.10" h x .60" w x 9.10" l, .90 pounds
• Binding: Paperback
• 200 pages

About the Author

Rebecca Hanlon has worked as a Consultant Radiologist at University Hospital Aintree in Liverpool for the last 10 years, specialising in head and neck imaging. During this time she has been heavily involved in teaching and training. Rebecca was a Clinical Tutor at Aintree for 4 years, following which she became Programme Director for the Mersey Radiology Training Scheme. She is a co-organiser of the Liverpool FRCR exam preparation courses and has also contributed single best answer questions and long cases to the Royal College of Radiologists for the Final FRCR 2B examination.

John Curtis is a Consultant Radiologist at University Hospital Aintree in Liverpool, specialising in chest radiology. He is currently Head of School of the Mersey School of Radiology and has an active interest in radiology education.


Hulya Wieshmann is a Consultant Radiologist at University Hospital Aintree in Liverpool, specialising in Oncology Imaging, PET CT and Nuclear Medicine. She graduated from the medical school at Freie University Berlin, Germany, and completed her postgraduate training in England. She was one of the clinical tutors at University Hospital Aintree until recently and is actively involved in the regional FRCR teaching programme.


David White is the Clinical Director at University Hospital Aintree, Liverpool, UK.

Caren Landes is a Consultant Paediatric Radiologist at Alder Hey Children's Hospital in Liverpool. She has a specialist interest in musculoskeletal imaging and imaging in non accidental injury and is actively involved in the education of radiology trainees.

Val Gough is a general radiologist who trained in the Mersey scheme and is currently the lead consultant radiologist in Cavan General Hospital, Ireland.

Most helpful customer reviews

0 of 0 people found the following review helpful.
moderate
By amr saadawy
the images are not so clear...looks like scanned not printed...not so bad...but not impressive..
needs more images and cases..needs more discussion..

0 of 0 people found the following review helpful.
bad
By Dr-almutawa
not informative as it supposed to be!it is also has bad quality pages(as photo copy),i didnt like it at all!

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• Sales Rank: #2397056 in Books
• Published on: 2001
• Number of items: 2
• Dimensions: 11.00" h x .11" w x 8.50" l,
• Binding: Paperback

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On January 7, 1980, in the run-up to the publication of his landmark bestseller Thy Neighbor’s Wife, Gay Talese received an anonymous letter from a man in Colorado. “Since learning of your long awaited study of coast-to-coast sex in America,” the letter began, “I feel I have important information that I could contribute to its contents or to contents of a future book.” The man went on to tell Talese an astonishing secret, that he had bought a motel to satisfy his voyeuristic desires. He had built an attic “observation platform,” fitted with vents, through which he could peer down on his unwitting guests.

Unsure what to make of this confession, Talese traveled to Colorado where he met the man—Gerald Foos—verified his story in person, and read some of his extensive journals, a secret record of America’s changing social and sexual mores. But because Foos insisted on remaining anonymous, Talese filed his reporting away, assuming the story would remain untold. Now, after thirty-five years, he’s ready to go public and Talese can finally tell his story. The Voyeur’s Motel is an extraordinary work of narrative journalism, and one of the most talked about books of the year.

• Sales Rank: #19113 in Books
• Published on: 2016-07-12
• Released on: 2016-07-12
• Original language: English
• Number of items: 1
• Dimensions: 8.30" h x 1.00" w x 5.40" l, .0 pounds
• Binding: Hardcover
• 240 pages

Review
Praise for The Voyeur’s Motel:

“This book flipped nearly all of my switches as a reader. It’s a strange, melancholy, morally complex, grainy, often appalling and sometimes bleakly funny book, one that casts a spell not dissimilar to that cast by Janet Malcolm’s The Journalist and the Murderer . . . Gripping . . . [Talese] lays out what he knows and does not know in sentences that are as crisp as good Windsor knots. He expresses his qualms, but trusts the reader to come to his or her own conclusions . . . An intense book.”—Dwight Garner, New York Times

“Informative and intriguing . . . [I] was enlightened and entertained by The Voyeur’s Motel.”—Washington Post

“Talese writes with his usual elegance.”—New York Times Book Review

“A peculiar tale too good not to tell.”—David L. Ulin, Los Angeles Times

“Whether Gerald Foos is telling the complete truth is almost beside the point. The Voyeur is so fascinating a character—insightful, observant and amoral—that the reader becomes caught up in his story.”—Providence Journal

“Pioneering reporter Gay Talese tells the ultimate surveillance story in The Voyeur’s Motel . . . Talese—a master of elegant, understated prose—uses an objective reportorial style to tell the voyeur’s story, and it’s the right approach for a narrative that requires no extra spice . . . An unforgettable book.”—BookPage

“Foos [is revealed] as a singularly pervy, grandiose, and strangely eloquent weirdo who would be irresistible to any writer, let alone one as talented, patient, and thoughtful as Talese . . . Those seeking a uniquely discomfiting journey couldn’t find a better pair of reprobates with whom to cast their lot.”—Booklist

“Undoubtedly creepy and unnerving but also an entirely compelling slice of seamy American life.”—Kirkus Reviews (starred review)

“[A] revealing case study . . . There’s a prurient charge to these vignettes, but Foos’s pretense of sexological research isn’t entirely misplaced; his accounts are well-observed, with telling details . . . and insights into the psychology behind the physicality . . . The dirty laundry here has some interesting stains.”—Publishers Weekly

“[A] truly shocking story . . . Not your typical beach book, perhaps, but you may want to read this compulsive page-turner—which raises all sorts of fascinating journalistic, moral and legal issues—under cover of an umbrella.”—Barnes & Noble Review

“A provocative and compelling story.”—Midwest Book Review

“An unsettling read . . . Foos’s notes offer a long-term glimpse into the sex lives of Americans.”—Maclean’s (Canada)

“A weird, fascinating and thoroughly uncomfortable story built from layers of complicity . . . Creepily fascinating reading.”—Financial Times (UK)

“[An] eye-popping book . . . Completely riveting from start to finish . . . Darkly comical . . . It is by turns fascinating and illuminating, very creepy and very funny, and will live in my memory long after many more doggedly accurate works have vanished into thin air.”—Mail on Sunday (UK)

“A riveting page-turner . . . Short and brisk, it tells a compellingly sordid story, and Foos is one fascinating dude . . . The book is compulsively readable.”—Winnipeg Free Press

About the Author
Gay Talese was born in Ocean City, New Jersey, in 1932, to Italian immigrant parents. He attended the University of Alabama, and after graduating was hired as a copyboy at the New York Times.

After a brief stint in the army, Talese returned to the New York Times in 1956. Since then he has written for numerous publications, including Esquire, the New Yorker, Newsweek, and Harper’s Magazine. It was these articles that led Tom Wolfe to credit Gay Talese with the creation of an inventive form of nonfiction writing called “The New Journalism.”

Talese’s bestselling books have dealt with the history and influence of the New York Times (The Kingdom and the Power); the inside story of a Mafia family (Honor Thy Father); his father’s immigration to America from Italy in the years preceding World War II (Unto the Sons); and the changing moral values of America in the period between World War II and the AIDS epidemic (Thy Neighbor’s Wife).

Gay Talese lives with his wife, Nan, in New York City.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Foos’ journal, no matter how murkily achieved, is a sociological sexual study of changing mores amongst the middle class.
By Stacy Helton
Gay Talese, author of two of my favorite books, THY NEIGHBOR’S WIFE and HONOR THY FATHER, has polished off a tawdry short piece of sexual sociology with THE VOYEUR’S MOTEL. Talese’s piece is fifty years in the making, but was first published this spring in THE NEW YORKER. In 1966 Gerald Foos, a businessman in Aurora, Colorado, opened the Manor House Motel in which he installed vents above six rooms so he could observe the actions of his guests. With his wife’s compliance, Foos journaled the sexual proclivities of guests for almost forty years. Talese enters the picture in 1980, when Foos sends him a letter detailing his adventures and requesting a meeting. Talese flies to Colorado and meets with Foos, even accompanying him to his viewing platform and watching a young couple fornicate. Talese realizes he can’t publish the man’s story because Foos does not want to be identified, due to legal issues, etc. Over the next thirty years Foos shares his detailed journals with Talese via the mail, which Talese reproduces chunks of throughout the slim book. The entries are titillating and revealing as the times change in regards to interracial sex, homosexual relations and group play. The more interesting moments are the ones where guests simply relate as people, brushing their teeth, discussing money, going to the bathroom and eating fast food. The “voyeur,” as Foos refers to himself sees rape, incest, physical abuse, drug use and even in one instance a murder. Talese adds little to the journals of Foos, simply some transitional exposition. Upon the release of THE NEW YORKER article Talese had his journalistic ethics called into question, but in my opinion, Talese is now outside the canon, and as one of the few gonzo journalist left, with Tom Wolfe, their views and opinions are often considered “old-fashioned” and “out of date.” That being said, Foos’ journal, no matter how murkily achieved, is a sociological sexual study of changing mores amongst the middle class.

46 of 53 people found the following review helpful.
enough to ruin some damn fine fantasies. In short
By BBH
Gay Talese doesn't have a cold, but he is badly slipping. This is a book that never should have been written by a major author, let alone published by a major publishing house. It is well beneath Talese's previous works of narrative nonfiction. It is a story that held up at magazine length, but not at book length. It is a lazy use of the author's talents. He gives over at least one-third of the book (maybe more) to the ramblings from the journal of his voyeur subject, who is no Gay Talese when it comes to writing. After a few pages, enough is enough. Also, the research raised some serious questions. For starters, Talese admits that property records show the man didn't buy the motel until three years AFTER he said he started looking through ceiling peepholes. Talese passes over that as if it doesn't matter. It DOES matter. Also, Talese could not nail down that the murder the voyeur claimed to have witnessed in one room even happened! None of the police agencies had a homicide case for that date, open or closed. Hello! Aren't these some red flags waving that should have made Talese question the validity of the voyeur's story? Finally, this guy admits he wants publicity to help sell his multi-million sports card collection. That's called motive; motive to deceive. Still, Talese plowed on, telling this guy's questionable story that even if it was all true got very uninteresting; enough to ruin some damn fine fantasies. In short, this is the story about a Voyeur Masturbator told by a once huge talent who has sadly become a Literary Masturbator.

3 of 3 people found the following review helpful.
Here's looking at you, kid.
By Thomas R. Moorer
This a very interesting book. For those of us growing up in the 50s, a decade Mary Roach ("Bonk") claims was the most sexually repressed decade of the 20th century, it was fascinating to hear about the terrible effects of ignorance and religion on people's sexual enjoyment. The main quibble about the story is that there is some doubt as to its complete veracity. This has caused much controversity, but if you accept the care Talese takes to tell the story and consider the excruciating detail of the voyeur, it is hard to discount the whole thing. Well written journalism about a kinky topic.

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• Sales Rank: #7719594 in Books
• Published on: 2012-01-01
• Binding: CD-ROM
• 199 pages

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