[Z554.Ebook] Ebook Download Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis

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Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.

The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.

The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.

Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world famous glass art.

In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.

• Sales Rank: #965592 in Books
• Brand: Brand: Tuttle Publishing
• Published on: 1996-10-15
• Released on: 1996-10-15
• Original language: English
• Number of items: 1
• Dimensions: 11.50" h x .70" w x 9.00" l, 3.50 pounds
• Binding: Paperback
• 274 pages

Features

• Used Book in Good Condition

From Library Journal
Is it possible to create a worthwhile book about the Absolut Vodka's advertising campaign? Absolutely. TBWA/Chiat Day executive Lewis tells the story of the ad campaign that increased the sale of Absolut Vodka by 14,900% over 15 years. For ad junkies who want all the details, Lewis includes almost 500 Absolut ads along with commentary on how each ad was created and chosen. For example, "Absolut Clarity," which has a magnifying glass over the words "Country of Sweden," was used to emphasize that unlike most imported vodkas Absolut was not made in Russia. This book will have the greatest appeal among those who appreciate the creativity behind the pieces such as "Absolut D.C.," featuring an Absolut bottle wrapped in red tape. A warning: Lewis notes, "Librarians have to guard their magazines from being de-Absoluted." If your library has this problem, buying a book with 500 ads might be a risk. Still, this is highly recommended for libraries with an interest in advertising and marketing.?Emily Engel Moore, "Library Journal"
Copyright 1996 Reed Business Information, Inc.

From Booklist
It's an Absolut-ly unabashed commercial salute to one brand of vodka that has almost single-handedly defined the shape of creative magazine advertising for many years. New York City adman Lewis not only recounts the beginnings of the campaign and the U.S. launch but also documents the story of the long-term business relationship between client and agency. This 15-year saga of bottle as hero shows, first, relatively conservative ads (Absolut joy, Absolut anticipation, Absolut generosity), then segues to the by-now-expected, break-through-the-clutter commercial: the 1987 musical "holiday song" chip, a plastic record, and a packet of flower seeds. Best are the captions and some of the behind-the-scenes footage and prose, such as the fact that wheat was used to attract pigeons to Piazza San Marco to form the shape of a bottle of--what else? Absolut Venice, of course. Barbara Jacobs

Review
"Absolut's advertising is among the most effective, most honored and most imitated in marketing—inspiring some consumers, for instance, to collect the colorful ads like baseball cards—''Absolut Book'' may well appeal to readers beyond the confines of Madison Avenue or martini bars." —the New York Times

Most helpful customer reviews

0 of 0 people found the following review helpful.
Fantastic read. Especially for aspiring ad designers
By robert winn
Fantastic read. Especially for aspiring ad designers. The little details on how this massive campaign became a staple of advertising are fantastic and make for a great read. I've gotten 3 copies now to give to graphic designer friends for gifts, they've all loved this book. It breaks down each design and the process of how that particular ad and concept came to be and how it relates to pop culture or the likes relative to that time period. Very inclusive.

0 of 0 people found the following review helpful.
Best coffee table book!
By Peneloppe
I love Absolut ad's and have always wanted to get one. They are expensive new , so I got an used copy from an amazon seller. It came quickly and I flipped through the book for about 20 min when it arrived 2 days later. I love all the ads and they are all so clever. I might not get some of the modern art ones, but I love the city ones in particular. Anyway, I got this book for my new house and new coffee table book, I think it is one of the best hardcover coffee table book (marketing story book) ever.

3 of 3 people found the following review helpful.
Cheers!!
By Marcy L. Thompson
This is a terrific book, with information about how the wonderful Absolut vodka advertising campaign began. The real strength of the book is the collection of images. In some cases, looking at an entire campaign all together takes something away from the individual ads. This is not the case for these advertisements -- taken together, they are even cooler than they were in their original magazine contexts.
I just hope they will do a second volume when there are enough new ads to justify it.

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[T871.Ebook] Ebook Download Survivor: A Latvian Jew in the Red Army in the Great Patriotic War, by Zvi Glaser

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Merriam Press Military Monograph 85. Second Edition (March 2012). The harrowing true story of a teenage boy who decided joining the Soviet Army during the Great Patriotic War was better than being a slave worker in a Soviet coal mine. This is the story of his experiences during that war, what his family endured, and his survival up to the present day. From the Prologue: At noon on June 27, 1941, Father declared decisively “Liuba, we have to run immediately!” Mother hesitated, but Father insisted and was not about to give in. With his violin in one hand and a small bag in the other, he led Jaka and me to the doorway. Mother still held back. She was very reluctant to leave our home. Father kept pleading. “Liuba, I know the Germans well and what they’re capable of doing. They’ll bring death.” Finally, Mother relented. The four of us ran toward Riga’s central railroad station. When we finally reached the station, the train was already filled with others trying to flee. With great effort, we found a crowded compartment and managed to wedge ourselves in. We sat for over an hour waiting for the train to depart. Mother was extremely anxious and finally could sit no longer. “I need to check once more,” she said. “I want to be sure everything is locked.” I moved swiftly to the door to bar her way, I was strong enough to prevent her from leaving. But, in her soft manner, Mother begged me to let her go. “I’ll be back in ten minutes.” Sitting next to me, my Father appealed, “Let her go. She will be back.” With that, I unwillingly gave in and Mother left the train. We could only sit and wait anxiously for her to return. A few minutes after Mother left, Latvian Fifth Column Diversionist snipers zeroed in on our train as I was standing outside the car. I was trying to see if I could spot Mother. A Russian soldier fired back as the bullets whistled around him. He protected himself by hiding behind one of the car wheels. I hid behind another. Then a second soldier ran past us and I heard a terrible explosion. The soldier was blown to pieces by a hand grenade. Almost immediately, the train began to move. Shaken and gasping for air, I quickly jumped aboard, as the train’s speed began to increase. After traveling almost three kilometers, the train stopped again for about two hours, and then it rolled on eastwards toward the Russian Inland. An hour later, the railroad behind us was completely cut off by the Spearhead of the SS Dead Skull Division. Our train was the only one to leave Riga. Although our Mother told us she wanted to check the house one more time, her real intention was to try and convince her brother to join us. She did not succeed and in the process failed to return before the train left. That was the last time we ever saw our Mother. I should not have let her leave, despite my Father’s assurances. This will always be my big tragedy. 15 photos.

• Sales Rank: #3099776 in Books
• Published on: 2012-03-24
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .68" w x 6.00" l, .89 pounds
• Binding: Paperback
• 270 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Gripping and heart wrenching
By Heidilein Shapiro
This was a gripping and heart wrenching account of one mans experience through World War II and the holocaust. The trials this man, his family, and his people went through seems more then anyone could bear, yet he never gave up. This is such an important piece of history.

0 of 0 people found the following review helpful.
Tragic Story
By CLAUDE TEDSON
Very interesting story, felt it was worthwhile reading. However poorly written by the author and needed a good writer to make it in to a really good book.

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[K265.Ebook] Free Ebook Magister Ludi, by Hermann Hesse

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New. May have shown remainder marks.

• Sales Rank: #1383385 in Books
• Published on: 1982-07
• Number of items: 1
• Binding: Mass Market Paperback

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By keith lilly
good

20 of 20 people found the following review helpful.
Unio Mystica as Ultimate Purpose
By OAKSHAMAN
_What is the Glass Bead Game? It is no less than the highest reason that an entire future civilization exists. It is the grand and ongoing synthesis of all knowledge into a unified, integrated whole (a Unio Mystica.) It is an attempt to forge a holographic intellectual world where all is interconnected and reflected in every part. This is a mission to weave the golden thread of significance and meaning through every part of a culture- science and the arts and the spiritual are all unified into a system of concentric, interpenetrating rings. All this is primarily accomplished by using the language of music and mathematics as common universal symbolism (the "glass beads" are part of a symbolic physical aid that was once used for this purpose.)

_It is no wonder that the book places the first origins of the game with Pythagoras, Gnostics, and Socratic ethics. No wonder that the League of Journeyers to the East also figure prominently in its development. To some extent the Game has been the goal of all sensitive and introspective individuals and groups down through the ages.

_All of this stands in stark contrast to our own Feuilletonistic Age where all knowledge, all culture, is unsynthesized, chaotic, and largely meaningless babble.

_The crisis that develops from this is that even if you accomplish this grand synthesis in some isolated ivory tower refuge of intellectual contemplatives- it isn't enough. It is necessary to reach out to the entire society once it is achieved in the same way that a bodhisattva attempts to enlighten the rest of mankind instead of individually passing onto Nirvana. The entire society must be made whole and sacred and not just an isolated elite. This is the realization that comes even to the Magister Ludi, the Master of the Game.

_For the game to be ultimately meaningful we have to coach everyone to eventually become Masters.

2 of 3 people found the following review helpful.
Hesse's
By Howard Ross
I just read this book and it was one of the best books I've ever read. The preface to my edition compared it to Thomas Mann's "Dr Faustus"(my favorite Mann)- which i found to be very true. I love Hesse but this is the only one of his books that was on the level of Mann for me. "Goldmund and Narcissus" and especially "Stepanwolf" also are excellent. Magister Ludi has a lot in common with the character Goldmund. This book has the intellectual incisive prose that I like so much in Mann - the mind and motivation are clearly written out, not just suggested.
The book follows the life of a great scholar from grade school to death. What distinguishes him is he has a great heart/sense of morality along with his genius. You follow his evolution as a person throughout the story. The story is set somewhere around 2500 AD but there's no indication that technology has advanced since the 1940's - or that life socially is much different...the emphasis is on the political situation as it relates to Knecht's scholarly order. Since the order is celebate like the 19C Oxford scholars there are no female characters of consequence - so you see a lot of male relationships in all different shades. Hesse lets you know as much about the game as he can and still do it justice...the game is supposed to be one of the supreme human achievements so he couldn't invent it fully fleshed out for the purposes of a novel. Magister Ludi is Joseph Knecht's title: he is Master of the Game. He's on the highest board which includes a Music Master and Master of Meditation. The climax of the book is a discussion Knecht has to have with the Master of Meditation/President of the Board of Educators to justify a momentous life changing decision he makes. I reread very few classics (I plan on rereading the major Mann and Doestoyevsky books) but this is one I would reread: it's beautiful. If you loved "Doctor Faustus" or "Goldmund and Narcissus you most likely love this one.

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[V771.Ebook] Ebook Download Power Play (Twin Billionaires Book 2), by M.T. Stone

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** Power Play picks up right where Power Trip ended.

What A Bombshell!

As if things weren't messed up enough, now Mandy's father hits me with incredibly bad news. The news not only affects my relationship with her, but also has me rethinking my entire relationship with my father. I wish I had another chance to talk to him.

--------

It's no wonder Trey was acting so weird. I am appalled that Dad would do something like that to our family. I have to go home to visit my mother. I have been putting it off because life has been so busy, but we need to talk. She has been so sick for so long. I can't put it off any longer.

As Trey and Mandy struggle with their emotions, they find themselves in a predicament that continues to grow more dire and complex. With witnesses and accomplices beginning to disappear, could their lives actually be in danger? It may be time to call in reinforcements!

** This is book two in the Twin Billionaires series. It is a steamy, fast paced romantic suspense told in first person in the present moment from a dual POV. It contains mature themes and sensual adult-oriented sex scenes. (Age 18+) The final book, Power Shift is now available.

• Sales Rank: #61711 in eBooks
• Published on: 2015-10-24
• Released on: 2015-10-24
• Format: Kindle eBook

Most helpful customer reviews

3 of 3 people found the following review helpful.
Amazing book!
By Barbara
Excellent book! The author leaves you on edge for the next instalment!
Cannot wait for December 27 to read Power Shift!
M.T. Stone is one of the best authors right now!

Don't hesitate to buy this book, the chemistry between Trey and Amanda is off the charts plus the mystery surrounding the story will have you turning page after page until you reach the end of the book.

2 of 2 people found the following review helpful.
Can't wait for the next book!
By Michele K
And the saga continues....... I absolutely love this series. The cemistry between Trey and Mandy is phenomenal. My head is actually swirling with all the loose ends that need to be fit together. I can't wait for the next book. I would highly recommend this series if you like a story with a love story and drama mixed in. One click it today!

2 of 2 people found the following review helpful.
Awesomeness in words
By Amazon Customer
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[Y435.Ebook] PDF Ebook Case Study Research: Design and Methods, 3rd Edition (Applied Social Research Methods, Vol. 5), by Robert K. Yin

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This new edition of the best-selling Case Study Research has been carefully revised, updated, and expanded while retaining virtually all of the features and coverage of the Second Edition. Robert Yin's comprehensive presentation covers all aspects of the case study method--from problem definition, design, and data collection, to data analysis and composition and reporting. Yin also traces the uses and importance of case studies to a wide range of disciplines, from sociology, psychology and history to management, planning, social work, and education.

• Sales Rank: #368742 in Books
• Brand: Brand: SAGE Publications, Inc
• Published on: 2002-12-24
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: .42" h x 5.54" w x 8.58" l, .0 pounds
• Binding: Paperback
• 200 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

44 of 45 people found the following review helpful.
Helpful
By Worker
Purchased to help think through my dissertation proposal. Yin provides a thoughtful overview of case study methodology, including attention to both larger considerations of using case study findings to further analytic generalizations and to the step-by-step details of doing case study research. If you are serious about doing case study research, I recommend reading this book along with Cresswell's "Qualitative Inquiry and Research Design: Choosing Among Five Approaches" and Stake's "Multiple Case Study Analysis."

18 of 18 people found the following review helpful.
Excellent book for people writing a dissertation
By Turtlemommy
I had problems writing my methodology section for my dissertation but after reading this book I had the AHA moment. I wish I would have bought 6 months ago when I started my dissertation journey.

1 of 1 people found the following review helpful.
Maybe a 6th edition could just take care of the poor writing?
By Heart4Teaching
This may be the go-to resource for conducting case study research, but the book is so poorly edited, it is extremely difficult to read. Spelling errors, left out words, extra words that don't make sense -- mostly many many typos. It appears the editor didn't proofread at all. The content is ok, but often the author appears to seem confused between case study and quantitative. Also, the directions for data collection are helpful, but I would not rely on this as my only authoritative source of how to conduct case study research. Maybe a 6th edition could just take care of the poor writing?

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[R789.Ebook] Ebook Organic Synthesis, by Michael B. Smith

Ebook Organic Synthesis, by Michael B. Smith

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Written for a graduate or possibly senior level first organic course in synthesis/reactions for students in chemistry, medicinal chemistry, or pharmacy, "Organic Synthesis" provides in one text a review of basic techniques and tools of organic chemistry as well as a thorough introduction to the synthesis process. The focus of the book is on familiarizing the student with the reactions necessary for synthesis, identifying and developing the strategies and methods of doing synthesis as well as developing the mental processes which must be used in planning and executing a synthesis, and then doing the synthesis. The text includes a unique chapter containing total synthesis done by students along with instructor commentaries as examples of approaches and potential pitfalls to synthesis. Written so that chapters may be used independently for maximum flexibility, the text has two major parts: chapters 2-7 cover functional and protecting groups and chapters 8-9, 11-13 cover carbon bonds. Chapter 1 introduces three fundamental themes found in modern synthetic organic chemistry that are used throughout the text: disconnection, stereochemistry and conformation control. Chapters 2-5 provide a review of the basic principles and tools of organic chemistry with a focus on those reaction types necessary for synthesis, while chapter 6 describes stereochemistry and conformation as applied to organic synthesis. Chapter 10 provides a novel approach to teaching synthesis. Coming after the student has had some introduction to synthesis processes and developed some tools (Chapters 8-9), it provides the student with an overview of the various strategies and ways of doing syntheses, rather than have the student simply read or work through a list of synthesis after synthesis. Chapter 14 contains several total syntheses done by students, along with instructor commentary, as examples of approaches and potential pitfalls. Approximately 40 class-tested and evaluated homework problems accompany each chapter, many with references in the literature to actual experiments.

• Sales Rank: #210812 in Books
• Published on: 1994-01-01
• Original language: English
• Number of items: 1
• Dimensions: 2.54" h x 7.69" w x 9.57" l,
• Binding: Hardcover
• 1250 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
new ed in 2001
By Howard Mcpherson
If you buy the 1994 edition be sure to download from the author the hundreds of corrections. There are still many more that he does not list. In spite of this I find it is a very useful book, particularly the portions dealing with organoboranes, oxidation and reductions.

5 of 5 people found the following review helpful.
This book is second only to March
By Leib Gershon Mitchell
It's amazing to me that Smith is able to gather so many resources and consolidate them into one place. Everything is there. Reagents. Cross references to books that deal only in reagents, and so on and so on.
Often, one sees textbooks that give reactions and simply assume that they will work without citing a reference where someone has actually gone through the trouble to see if the reaction really will work. (This, I have found, is the quickest way to waste time in the lab. The easier it is to locate a protocol, the higher your lab productivity is.)
It's also good to see that he's taken the time and trouble to whittle away some of the pretty colors that a lot of books put in in order to try to draw the reader's attention away from the glaring lack of substance.
This book may, in the next few years, supercede the March text because a good number of his references are from within the past 5 years (50%, I believe), and it is such that if you are working in the lab and need to find *that* particular reference, then you can easily go and look it up.

2 of 2 people found the following review helpful.
An excellent advanced text.
By Thomas F. Wall
The 2/e is a comprehensive look at modern methods in organic synthesis.
Smith avoids the trend, common in many books, of using too many colors and myriad worthless illustrations. He instead provides a clean, easy to read volume for the advanced undergraduate or graduate organic student.
The references at the end of each chapter are outstanding. There are often in excess of 75 citations per chapter, readily allowing further study.
I would like to respond to the criticism of some reviewers regarding typographical errors. The 2/e does seem to be much better than the 1/e in this regard. Also the author maintains a well documented list of typos on his website.
All in all, this book is easily the rival of Carey & Sundberg's Part B and well worth the investment for any organic/pharm chemists out there.

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[M455.Ebook] Get Free Ebook Cashing in on the American Dream: How to Retire at 35, by Paul Terhorst

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Cashing in on the American Dream: How to Retire at 35

• Sales Rank: #474514 in Books
• Brand: Bantam
• Published on: 1988-07-01
• Released on: 1988-07-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 227 pages

Features

• Great product!

Most helpful customer reviews

3 of 3 people found the following review helpful.
Wow! Worth reading for the ideas and many practical hints.
By Vegan
I went through all the reviews and some of them are critical of this book because CDs don't yield 8% in current conditions, people don't have $500K to retire, people have kids and so on. I feel that the criticisms are unjustified.

I read the book in one session and it confirms many of the things I have come to realize albeit at a much older age (yet much before the 'normal' retirement age.) One major difference is that because of my limited financial resources, I have decided to live off my savings (and social security when they become available) income and not just the interest on savings. This way I can retire very comfortably.

Not everyone will be able to retire at 35. Obviously not the physician who at age 35 just got out of residency with $250K in debt. Or somebody working at retail getting paid $10 an hour or so. But prudent saving and post-retirement frugal living will let people retire at 40, 45, 50, 55, or 60.

Paul is a pioneer and I have my respect for him.

0 of 0 people found the following review helpful.
Good basic tips.
By Sam Mercer
A very readable book and a very approachable strategy. In a nutshell, the goal here is to realize that you want to retire, and figure out what you need to do to get there. The approach is very practical, reduce your consumption to under $50 per day and when you have enough capital to yield you interest in excess of $50 per day, then you can retire. The details in the book are at this point somewhat dated, you can check your favorite bank or money website to try to find a CD that will yield 8%, and the anecdotes about air travel are quaint, but the premise is sound. I think one of the most important tips in the book is that the change, from working world to retirement world, will be difficult to manage so don't rush it and don't try to take on too much change.

47 of 47 people found the following review helpful.
Fifteen Years Later, He's Still Retired
By takingadayoff
This book, along with Your Money or Your Life, changed our lives. By following the advice outlined in these two books, we were able to quit our jobs in our forties and pursue other interests. We have been free of the daily grind for over four years now, thanks in part to Paul Terhorst, Vicki Robin and Joe Dominguez (authors of YMOYL).
In a conversational style, Terhorst explains how he realized his job was sapping the life out of him, and how he used his skills as an accountant to devise a plan that would enable him to retire at 39 years of age. Unfortunately, the specific financial advice he gives (invest in high-yield certificates of deposit) is no longer possible. But number-crunching is not the most important message that Terhorst has.
Cashing in on the American Dream advocates a no-nonsense approach to determining just what you want in life. Do you want to be free of working for others? Then it might mean giving up your car and dinners out. But it doesn't have to mean giving up what you really love (or need). Terhorst and his wife, Vicki, have been retired almost twenty years now and have spent much of it traveling the world. They have health insurance abroad, because it's cheaper than U.S. insurance, and better.
The Terhorsts have their own website and I like to check in on them once or twice a year. The fact that they have made their plan work all these years is more important than any advice they have. Cashing in on The American Dream is an inspiring book. If they could do it, why can't you?

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